Catalog Search Results
Author
Publisher
Wiley
Pub. Date
[2016]
Language
English
Description
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make...
Author
Publisher
Business Expert Press
Pub. Date
2015.
Language
English
Description
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!"...
73) Expand, grow, thrive: 5 proven steps to turn good brands into global brands through the LASSO method
Author
Publisher
Emerald
Pub. Date
2018.
Language
English
Author
Publisher
Wiley
Pub. Date
c2011
Language
English
Description
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for...
Author
Publisher
Jossey-Bass
Pub. Date
c2011
Language
English
Description
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are...
Didn't find it?
Can't find what you are looking for? Suggest a purchase or request to borrow from another library outside of the Yavapai Library Network via inter-library loan (ILL). Suggest a purchase or ILL